Amorepacific Group's 2025 Operating Profit Jumps 47%, Best in Six Years

Amorepacific Group, the South Korean beauty conglomerate behind brands such as Sulwhasoo, Laneige and Innisfree, reported a sharp jump in profitability for 2025, marking its strongest bottom line in six years. The company said full-year operating profit climbed 47.6% from a year earlier to about 368 billion won, the highest level since 2019.

Consolidated revenue rose 8.5% to roughly 4.62 trillion won. The group attributed the improvement to stronger competitiveness across its global premium skincare portfolio, robust sales in the derma, makeup and hair care categories, and continued momentum in major overseas markets under its mid- to long-term "Create New Beauty" vision.

The flagship subsidiary, Amorepacific, led the gains with a 9.5% rise in revenue and a 52.3% surge in operating profit. Its overseas business grew across every region, with revenue up 15% and operating profit more than doubling. Sales in the Americas rose 20% on strong demand for Laneige lip and skincare lines and the rollout of newer brands, while the EMEA region jumped 42%, helped by wider distribution for Laneige and Innisfree and a fourth-quarter rebound at COSRX.

Greater China returned to profit after a restructuring of its business model, and Japan and the wider Asia-Pacific posted solid growth led by Laneige, derma brands and hair care. At home, Amorepacific's domestic revenue rose 5%, though operating profit slipped 2% after the company booked costs tied to a voluntary retirement program.

Smaller subsidiaries also contributed. Innisfree improved margins through channel restructuring, Etude grew on strong makeup sales, and tea brand OSULLOC topped 100 billion won in annual revenue for the first time since its spin-off, lifting operating profit 25%.

Looking ahead, Amorepacific said it will pursue five strategic priorities under "Create New Beauty": expanding core global markets, building integrated beauty solutions, advancing biotechnology-based anti-aging, transforming its organization and embedding artificial intelligence across its operations. The results underscore how Korean beauty players are increasingly leaning on Western and diversified international markets to offset softer demand in China.