LE SSERAFIM Headlines Viki’s "Pass It On" Brand Campaign

LE SSERAFIM is taking center stage in Rakuten Viki's newly launched brand campaign titled "Pass It On." This initiative highlights the unifying power of fandom and aims to celebrate the excitement surrounding Asian entertainment.

The campaign showcases how fandom connects people across cultures, capturing the thrill of discovering and sharing beloved shows. Each member of LE SSERAFIM highlights a favorite Viki show that reflects their unique personality, from captivating K-dramas to charming C-dramas and entertaining variety shows.

The creative agency UNFOLD collaborated with Viki to bring this campaign to life, emphasizing the joy of passing on recommendations to fellow fans. The essence of fan culture is beautifully illustrated through each handoff, showcasing the excitement of sharing something you love.

Fans can look forward to exclusive behind-the-scenes content from LE SSERAFIM's shoot, as well as more engaging material related to the "Pass It On" campaign in the coming weeks.