Kakao Entertainment and Atlantic Music Group Join Forces

Kakao Entertainment has announced a strategic partnership with Atlantic Music Group (AMG) to enhance its influence in the K-pop industry. The collaboration aims to work with top talent and broaden the reach of K-pop globally.

The partnership will kick off with LNGSHOT, a boy band signed under rapper Jay Park's MORE VISION company, which is affiliated with Kakao. Gelareh Rouzbehani, senior vice president at AMG, expressed excitement about expanding into the K-pop scene, stating that LNGSHOT is just the beginning of their efforts.

Joseph Chang, co-CEO of Kakao, highlighted LNGSHOT's unique musical style and artistic identity, emphasizing the company's commitment to supporting the group's growth. The collaboration is expected to facilitate global partnerships, helping more K-pop artists connect with international audiences.

LNGSHOT debuted in January and has already garnered over 400 million cumulative streams on Spotify, showcasing their blend of hip-hop, R&B, and pop music. Their recent EP, titled 'S.W.I.S.H.', will receive joint promotional efforts from both Kakao and AMG, marking a significant step in their journey in the music industry.