BABYMONSTER’s “DESERVE” Breaks Record for Fastest K-Pop MV to Reach 100 Million Views

K-pop sensation BABYMONSTER has once again made headlines with their latest release. The music video for 'DESERVE' reached an astounding 100 million views on YouTube, breaking their own record for the fastest K-Pop group MV to achieve this milestone.

Released on October 23, 2026, at 1 p.m. KST, the video hit the 100 million mark just 11 days and 13 hours later, at approximately 1:57 a.m. KST on November 4. This rapid growth highlights the increasing global appeal of K-pop and the rising popularity of BABYMONSTER in the international music scene.

This achievement marks the 14th time that a BABYMONSTER music video has surpassed 100 million views, following hits like 'BATTER UP' and 'SUGAR HONEY ICE TEA.' The group continues to showcase their talent and connect with fans worldwide.

As K-pop continues to dominate the global music charts, BABYMONSTER's success with 'DESERVE' is a testament to their hard work and dedication. Fans are encouraged to celebrate this milestone by rewatching the music video, further solidifying the group's place in K-pop history.